경영대학

Dongguk University

Dongguk University

재무회계, 중급회계1, 중급회계2

이상철․정갑수, 2013, “이사회 독립성에 영향을 미치는 사외이사후보추천위원회 특성에 대한 연구,” 관리회계연구 13(2): 27-50.

B.A. SungKyunKwan University

SungKyunKwan University, Graduate School of Business

· Applied Business Statistics, Consumer Behavior(MKT 3605), Marketing Strategy (MKT 5750), Marketing Management, Ads and Promotion, Marketing Research
Data mining and Big-data Marketing

· 이선녕(2024), 너는 지난 주에 런던 베이글에 왜 갔니?. 탐진출판사
· ISBN 9791193595121

Sunnyoung Lee., & Sangman Han. (2020), Keyword Analysis based on Consumer Propensity., ICAMA-CAS conference paper
Sunnyoung Lee., Lee, J.Y., & Sangman Han(2015), An explorary Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors., ICMB
Chung ,Kim.,Elizabeth Fife., Yeon Moon.,Sunnyoung Lee(2011), Content analysis of mobile applications from the top 100 global brands., IEEE Xplore,
Chung ,Kim., Elizabeth Fife., Mina Jun., Lejun Soh.,Sunnyoung Lee (2011), A study of the loyalty-building process for Mobile Data Service usage in Korea., International Journal of Electronic Business(IJEB

• 우수논문상 “Comparing NLP and LLM Models for OpenTable Review Classification” 2025 한국데이터사이언스 학회, June 13, 2025
• Best of the best conference Paper Award “Enhancing the Acceptability of VR Product through Machine Learning : Amazon’s Helpful Review Acceptability Prediction model”, In Global Marketing Conference(pp.404-406), July 22, 2023

· 동국대학교(March 2022 – 현재): 경영대 마케팅 전공 강의전담 초빙교수
· 동국대학교(October 2024- 현재): AI 소프트웨어 융합학부 JA(겸직) 교원
· 성균관대학교 (September 2017 – 2024):글로벌 경영학과 초빙교수(강의)
· 뉴욕시립대학교(The City University of New York (October 2014 – June 2015): 초빙교수(Visiting Professor); 연구교수(Research Scholar)
· 성균관대학교 경영연구소 (March 2015 – August 2019): 선임연구원

· Sunnyoung Lee., Hsiu-Ping Lin, Jongwook Woo (2025), “Understanding Review Helpfulness through Diagnosticity and Cognitive Load: Comparative Analysis of LLM and ML Models on Restaurant Reviews,” International Journal of Internet, Broadcasting and Communication, 17(2), 315-322 [KCI]
· Sunnyoung Lee., Jae Wook Bae (2025), “From Glamour to Concern: A Text Mining Study on the Motivations and Risks of Fashion Rental Consumption”, International Journal of Internet, Broadcasting and Communication, 17(2), No.2 323-330 [KCI]
· Sunnyuoung Lee., Soyeon Kim, JaeWook Bae (2025), “The Effects of empathy and personalization on chatbot usage intention: A structural equation modeling analysis based on the elaboration likelihood model (ELM)”, International Journal of Internet, Advanced Smart Convergence, 14(2), 78-85 [KCI]
· Sunnyoung Lee, Kwan Ho Park, Seungwon Choi(2025), “When values drive evaluation: The role of CSR perception, engagement willingness, and feedback in shaping product judgments”, International Journal of Internet, Advanced Smart Convergence, 14(2), 256-260[KCI]
· Lee, S., Lin, H. P., Park, J., Lim, E., & Woo, J. (2023). NLP Models Classifying Helpful Ratings in OpenTable Dataset, ICONI , Vol. 2023, 113-117
· Chung,Kim., Elizabeth Fife., Mina Jun., Lejun Soh.., Sunnyoung Lee(2011) “A study of the loyalty-building process for Mobile Data Service usage in Korea,” International Journal of Electronic Business, vol.9, 44-62

· Sunnyoung Lee, Yung Kyun Choi, Chul Lee, Heewon Yang, and Seungwon Choi, “When AI Talks Like Us: The Moderating Role of Human-Likeness in Personality-Driven Sentiment in AI-Generated Reviews”, AIRSI 2025 The Metaverse conference Proceedings, June 9-11, 2025. p.209-211
· Hsiu-Ping Lin, Jongwook Woo, Sunnyoung Lee, Min goo Kang, “Comparing NLP and LLM Models for OpenTable Review Classification”, 한국데이터사이언스 학회, Seoul, June 12-14, 2025
· Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An Yung, Kyun Choi, “From Isolation to Interaction: The Role of Social Capital in AI Chatbot Usage and Loneliness Alleviation”, Global Marketing Conference, HongKong, July 24-27, 2025
· Sunnyoung Lee, Jaewook Bae, “Micro vs macro influencers: applying TDA to analyze trust networks and consumer responses”, Global Marketing Conference, HongKong, July 24-27, 2025
· Sunnyoung Lee, Minjun Choi, “Buy Now, Ponder Later: The Impact of the Textual Analysis of BNPL on Consumer Purchase Decisions”. 2024 ISMS Marketing Science conference, Sydney, June 27-29, 2024
· Sunnyoung Lee, Yeeun Lee, Dongyoon Lee, “Is this review really useful? Using topic modeling and opinion mining modules to measure movie review usefulness”. 2024 ISMS Marketing Science conference, Sydney, June 27-29, 2024
· Sunnyoung Lee, Suyoung Lee, Mingyu Gu, “Banks are No Longer the Only Players: Measuring M-Banking Service Quality from Online Reviews”. 2024 ISMS Marketing Science conference, Sydney, June 27-29, 2024
· Sunnyoung Lee, Wooseong Kang, “Saving My Wallet or Saving Our World, maybe Both: Access-based Consumption in Fashion Market”, ACR Asia-Pacific Conference 2024, Bally, Jul 08-11, 2024
· Sunnyoung Lee, Wooseong Kang, “How value shapes food taste: The text analysis for ethical consumption of vegan consumers”, ACR Asia-Pacific Conference 2024, Bally, Jul 08-11, 2024
· Sunnyoung Lee., Hsiu-Ping Lin., Jihyun Park., Eugene Lim., Jongwook Woo., “NLP Models Classifying Helpful Ratings in OpenTable Dataset”, The 15th International Conference on internet ,Vietnam, Dec.17-20, 2023
· Sunnyoung Lee and Jinsuk Lee, “Review concreteness and consumer responses on hospitality platforms: The underlying roles of review credibility and review consistency”, Global Marketing Conference, Seoul, July 20-22, 2023
· Sunnyoung Lee., Sangman Han., Jongchan Lee., Taewan Kim, “Enhancing the Acceptability of VR Product through Machine Learning : Amazon’s Helpful Review Acceptability Prediction model’, Global Marketing Conference, Seoul, July 20-22, 2023
· Sunnyoung Lee and Jinsuk Lee., “Which customer reviews do consumers use more on online shopping platforms?”, Korea Consumer Association, April 22, 2023
· Sunnyoung Lee., Sangman Han., Jiye Suk., "Product Transformation in Online: The Exploratory Study on Online Consumer Information Searching Behavior", ICAMA-KAS Conference, September 19-21, 2020
· Sunnyoung Lee., Sangman Han.,” "Keyword Analysis Depending on Consumer Inclination", ICAMA-KAS Conference, September 19-21, 2020
· Sunnyoung Lee., Sangman Han., Jongchan Lee.," A Study on enhancing the acceptability of Innovative Products by Machine Learning", ICAMA-KAS Conference, September 19-21, 2020
· Sunnyoung Lee.,Sangman Han., “The Effect of Innovation and Resistance to Innovation Using Big Data on Purchasing and Information Exploration”, Korea Marketing Association, November 3, 2017
· Sunnyoung Lee., Sangman Han., “Innovation and Resistance Characteristics of Consumers Using Big Data: Focusing on Text Mining”, Korea Consumer Association, November 10-11, 2017
· Sunnyoung Lee., Sanghoon Sul., Sangman Han., “A Study on the Search Pattern and Purchase of Omni-Channel through Big Data Analysis”, Korea Consumer Association, April 28,2018
· Sunnyoung Lee., Sangman Han., Jongyoung Lee “An explorary Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors”, 17th International Conference on Mobile Business, November 19-20, 2015
· Chung, Kim., Elizabeth Fife., Yeon Moon., Sunnyoung Lee(2011, June), Content analysis of mobile applications from the top 100 global brand, In 2011 10th International Conference on Mobile Business (pp. 340-344). IEEE.

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